Beyond Dashboards: Telling a Story with Data

This course will enable you to

• Motivate your audience to respond in the way you want, by telling a story with data
• Tell a compelling story with data for different personality types
• Identify how each part of a story works to deliver a key message and stimulate action
• Use creative techniques to turn facts and figures into a narrative

About the course

Accountants are used to analysing data and spotting interesting trends and concerns in the numbers, however, conveying that information to other people is not always so simple. Not everyone will understand the point the figures are making or what action needs to be taken. This is where reframing the data into a story can make a real difference.

This course explores how you can create a story arc from a set of data that will motivate your audience to respond in the way you want. It explains how to apply narrative tools to prepare your story, advises on ways to engage your audience’s interest and use language to guide them to respond with appropriate action.