It's no secret that accountants in practice today are facing an increasingly competitive market. With 48% of businesses saying their accountant is their most trusted business adviser, there is a lot of pressure to stay up-to-date and relevant with your clients. Alongside this pressure is the rapid pace of change within industry resulting from new technology, regulation and expectations. Together they present huge potential to broaden practices.
But what are these new client expectations? They may initially come from the understanding that accountancy is no longer solely based on tax and accounts compliance work. When businesses start to view you as a trusted advisor the focus shifts to trust. Clients will be expecting you to have a comprehensive understanding of their business and with that a full understanding of their business needs. How are you able to build this trust, and make sure that your clients continue to see you as the trusted business advisor?
Active and consistent support for your clients is important, especially when most of today's competition is based on price and not quality. Make sure businesses know what they can get from you. Tomorrow's Practice has suggested taking a step back and reviewing your overall strategy, answering these three important questions: What do your clients value? How will you adapt to their changing needs? How will you help your clients understand the range of services that you provide?
Simple questions, but do you really know the answers?
You need to sign in or register before you can add a contribution.