Trusted Advisor
Trusted advisor relationships generate new revenue streams for your practice, rewarding work for you, and delighted and loyal clients. To create these new relationships, you will need to understand your clients' businesses, build genuine relationships with them, and add real value to their operations. This pathway will enable you to develop all the skills you will need for this new role.
In an increasingly difficult business landscape, accounting firms – particularly those in the second tier – are coming under substantial financial pressure. Adding value to the client base can differentiate you from your competitors, and this pathway will show you how to do just that.
We’ll look at how to develop a more supportive and interactive relationship with the client – one that is broader, deeper and, crucially, more profitable than regular compliance work.
Enhancing and developing the client relationship can help to improve fee income, encourage client retention, and open a lot of doors for your practice and your career. If done right, you will forge a relationship that is commercially beneficial to both parties.
- 2021 research from Chartered Accountants Worldwide and Edelman Data and Intelligence shows that 84% of business decision makers believe chartered accountants have the skills and expertise to make business thrive today
- A 2019 Sage survey showed that business advisory services and outsourced CFO remain a significant growth opportunity. 82% of accounting firms acknowledged that clients now expect a broader range of services and resources
- According to the 2023 Edelman Trust Barometer, trust in Chartered Accountants has risen to 85% since the last survey (2021)
In this pathway
Learning
Supporting your journey to the next stage of your career
Trusted Advisor role
The tools, techniques, and skills you need to provide valuable business insights
Flexibility
Learn where you want, when you want
Certificate
21 verifiable hours of CPD, an assessment and a Certificate of Achievement
