Digital Transformation of Processes, Products and Services
Digital transformation can deliver many benefits to an organisation, but poor implementation and misunderstanding of key business issues sometimes limits this. Explore how to transform your organisation through a detailed understanding of your processes, products and services.
This course will enable you to
- Understand the importance of digitising internal processes for improving organisational operations
- Recognise the risks involved in digital transformation
- Explore the ways in which digital technology can help you gain a better understanding of your customers and how this can lead to more successful products and services
- Learn about the ways digital technology can be used to create highly engaged customers, increasing market share and profitability
About the course
Digital transformation is a huge opportunity and can enhance the efficiency of organisational operations. But too often great strategic plans are let down by poor implementation, underestimating risks or because the real issues at the heart of the business aren't addressed.
This course will help you to lift the bonnet of the business and understand how it can be transformed through a detailed understanding of the processes, products and services that are an organisation's life blood. The course looks at digitising the finance function as well as looking at how digital transformation can help improve how you serve and interact with your customers. Finally, you can explore new business models and find out how they can help your organisation increase customer engagement and boost market share and profitability.
Look inside
Contents
- Internal processes
- Digital transformation strategy
- Helping with the boring stuff
- Lean manufacturing
- Applying lean principles
- Digitising internal processes Q&A
- Human factors
- Digitising the employee
- Transforming the jobs market
- Digital risk and the future of finance
- Technology factors
- Managing the digital estate
- Digitising finance departments
- The finance function
- A vison of the future
- Customer service
- Customers, products and services
- Understanding customers better
- Keeping customers happy
- Products and services
- Adding value
- Common risks
- Skills, credibility and digital infrastructure
- New business models
- New business models
- Digitising products and services Q&A
- Managing communication channels
- Measurement success
- Managing online reputation
How it works
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