Digital Transformation of Processes, Products and Services

This course will enable you to

• Understand the importance of digitising internal processes for improving organisational operations
• Recognise the risks involved in digital transformation
• Explore the ways in which digital technology can help you gain a better understanding of your customers and how this can lead to more successful products and services
• Learn about the ways digital technology can be used to create highly engaged customers, increasing market share and profitability

About the course

Digital transformation is a huge opportunity and can enhance the efficiency of organisational operations. But too often great strategic plans are let down by poor implementation, underestimating risks or because the real issues at the heart of the business aren't addressed.

This course will help you to lift the bonnet of the business and understand how it can be transformed through a detailed understanding of the processes, products and services that are an organisation's life blood. The course looks at digitising the finance function as well as looking at how digital transformation can help improve how you serve and interact with your customers. Finally, you can explore new business models and find out how they can help your organisation increase customer engagement and boost market share and profitability.