Economics Every Accountant Should Know

(21 reviews)

by Alan Nelson

Economic concepts can help us to make better decisions. This course will challenge and develop the way you think about pricing, strategy, investment appraisal and customer relationships.

price £75+vat
cpd hours 4 CPD hours
access 120 days' access

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This course will enable you to

  • Use microeconomics to help you make business decisions
  • Use supply & demand analysis of markets to understand and maximise your competitive position
  • Create a strategy to secure consumer surplus and increase revenue and profitability
  • Build opportunity cost into your investment appraisal systems
  • Use the price elasticity of your products or services to maximise revenue

About the course

Economics is familiar to all of us. We hear about it every day on the news and we study it as part of our professional qualification. But how many of us understand how to use it to make better business decisions?

This course focuses on how accountants can use economic concepts to underpin pricing strategies and investment decisions, to create market and product strategies and to strengthen and better understand relationships with customers.

Look inside

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Contents

  • How economists think
    • Think like an economist
    • Scarcity
    • Economics in the news
    • A perfect market?
  • The market system
    • Microeconomics and the market system
    • Economists on Uber
    • Growing market size or share
    • Consumer surplus
    • Consumer surplus in action
    • Winning consumer surplus
  • Making pricing decisions
    • Elasticity of demand
    • Price elasticity
    • Making pricing decisions
    • Elastic markets
  • Making business decisions
    • Business purpose
    • Profit maximisation
    • Fixed and variable costs
    • Complexity of objectives
  • The economic environment
    • The economic environment
    • Bluff your way in macroeconomics
    • Key indicators: Inflation
    • Key indicators: Unemployment
    • Key Indicators: Interest rates

How it works

Author

Alan Nelson

Alan Nelson is the Founder and Managing Director of accountingcpd. He presents accountingcpd's webinars, is the face of its You Tube channel, and the resident expert on management and leadership in the accountancy profession. He has been Chair of ICAEW's Practice Assurance Committee, and a member of ACCA's SME Committee and of IFA's Regulatory Committee. He is currently a member of the Bank of England's Decision Making Panel.

Reviews

4.2
(21 reviews)
5
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    RM
    Ryan M
    21 Feb 2025
    21 Feb 2025
    reasonably thorough and detailed for the length of the course
    MP
    Maria P
    30 Jan 2025
    30 Jan 2025
    Great refresher of economics
    DP
    Deirdre P
    01 Jan 2025
    01 Jan 2025
    Excellent summary of what ecominics is and how we probably use the concepts in business amd everyday life.
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Access to this course
Total CPD unitshourshours4 unitshourshours21 units20 hours21 hours800+ unitshourshours800+ unitshourshours
Access period120 days120 days12 months12+ months
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